SPO INSIGHTS by CertM8
Independent AnalysisAdvanced Omni-Channel Supply Path Intelligence
SPO INSIGHTS is a comprehensive supply path optimisation platform providing unprecedented visibility into the programmatic supply chain. As an independent organisation committed to transparency, we deliver actionable intelligence to help you identify the most efficient, sustainable, and high-quality paths to your desired inventory.
In today's complex programmatic ecosystem, our SPO INSIGHTS platform illuminates hidden inefficiencies, reveals unnecessary intermediaries, and identifies opportunities for cost reduction and performance improvement—empowering you to make data-driven decisions that optimise your programmatic investment and create a more sustainable digital advertising environment.
Real-Time Intelligence Platform
Our advanced real-time platform continuously monitors and analyses the programmatic supply chain across all channels, providing immediate insights and alerts when inefficiencies, anomalies, or optimisation opportunities are detected. We process billions of data points daily, evaluating each against our proprietary transparency and efficiency metrics.
With live dashboards and automated reporting, you can track performance metrics, identify optimisation opportunities, and implement changes with confidence—all backed by CertM8's independent, data-driven analysis.
Live Monitoring
Our platform continuously analyses your programmatic activity, providing real-time insights and alerts to help you optimise performance and reduce waste.
9 Powerful SPO Reports
Our comprehensive suite of SPO reports provides unparalleled visibility into your programmatic supply chain. Each report is designed to address specific challenges in the digital advertising ecosystem, from identifying inefficient paths to highlighting opportunities for sustainability improvements. With real-time data and actionable insights, you can make informed decisions that drive better outcomes for your campaigns.
Seller Reach & Inventory Quality
Prioritise sellers with broad or niche inventory based on quality metrics and reach.
Eco-Friendly Publisher Segments
Target environmentally responsible publishers to align with sustainability goals.
Energy Cost per Page Render
Identify and avoid high-energy or high-emission inventory to reduce environmental impact.
Eco-Friendly Apps and URLs
Make environmentally conscious buying decisions across all digital platforms.
High-Value Content Verticals
Focus on inventory with genuine user engagement and minimal "made for advertising" risk.
Reseller Steps per Domain
Identify domains with excessive intermediaries that increase costs and reduce transparency.
Intermediaries per Ad System
Identify ad systems with shorter supply chains to favour more direct relationships.
Direct to Reseller Ratio
Higher direct ratios indicate fewer intermediaries, greater transparency and lower risk.
Supply Chain Hop Analysis
Reduce fees and latency by identifying and eliminating inefficient or suspicious paths.
More Coming Soon...
Key Benefits
Enhanced Transparency
Gain unprecedented visibility into your programmatic supply chain, identifying inefficiencies and opportunities for optimisation that were previously hidden.
Cost Reduction
Identify and eliminate unnecessary intermediaries in your supply chain, reducing tech fees and improving your working media ratio.
Sustainability Focus
Make environmentally conscious buying decisions with detailed insights into the carbon footprint and energy efficiency of your programmatic inventory.
Featured Report: Supply Chain Hop Analysis
Real-Time Supply Path Intelligence
Our advanced Supply Chain Hop Analysis provides unparalleled visibility into the complexity of programmatic supply paths by continuously monitoring two critical metrics:
Reseller Hops
Distinct resellers authorised via ads.txt for each domain, revealing the extent of delegation in the supply chain.
Intermediary Hops
Distinct intermediary sellers declared in sellers.json, exposing additional layers between advertiser and publisher.
Our real-time platform automatically flags suspicious inventory with abnormally long supply chains, helping you identify potential fraud or inefficiency immediately.
With immediate alerts and actionable insights, you can take swift action to protect your budget and optimise your programmatic investment for maximum efficiency and transparency.
Real-Time Benefits
- Immediate identification of inefficient paths that inflate costs
- Automated alerts for suspicious supply chain activity
- Live SSP comparison based on average hop metrics
- Continuous monitoring of supply chain health
Our Commitment
We built SPO INSIGHTS to bring much-needed transparency to the programmatic ecosystem. After decades of building programmatic products and running supply strategies we know firsthand how complex supply chains and a lack of transparency create inefficiencies and reduce value for advertisers and publishers alike.
We maintain complete independence from media buyers and sellers, ensuring our analysis is always objective and unbiased; ensuring our commitment to data integrity and truthful reporting.
Our analysis is built on clear, documented methodologies and data sources that you can trust and verify.
— CertM8 Founding Team
Ready to Optimise Your Supply Path?
Join the growing number of brands and agencies using CertM8's independent SPO INSIGHTS platform to create more efficient, transparent, and sustainable programmatic supply chains.
Get in touch: [email protected]