SIGNALS by CertM8

Independent Analysis

Unified Programmatic Intelligence for Optimised Supply Quality

SIGNALS is a groundbreaking programmatic measurement solution transforming how brands and agencies navigate the complex digital advertising ecosystem. As an independent organisation committed to transparency, we harness our proprietary AI and ML technologies to analyse over 90 unique signals across your programmatic supply chain.

In today's opaque programmatic landscape, SIGNALS brings unprecedented insights through advanced proprietary machine learning algorithms, helping you identify quality inventory, avoid made-for-advertising sites, reduce carbon emissions, and maximise attention metrics—empowering you to make data-driven decisions that protect your brand and optimise programmatic ROI.

CertM8 Logo

Omnichannel Analysis

Web

Comprehensive analysis of web-based advertising environments and content quality.

App

In-depth evaluation of mobile application advertising quality and user experience.

CTV

Advanced metrics for Connected TV advertising environments and viewer engagement.

Comprehensive Metrics

CERTM8 SIGNALS delivers powerful analysis of your programmatic supply through two distinct reporting packages, each designed to provide actionable insights that drive performance improvement and protect brand integrity using our unique, robust suite of signals. Our independent position allows us to deliver unbiased metrics that serve the greater good of the industry.

CORE

Programmatic Supply Categorisation
AI-Powered MFA Identification
ML-Based Attention Scoring
Programmatic Carbon Emissions Measurement

EDGE

All CORE features included
Access to all 90+ signals
Placement-level analysis
Deep technical insights

Two Powerful Access Levels

CORE

Entry-level insights package

Our entry-level product offering outcomes and insights, analysing signals to determine simple scoring for key and emerging metrics. Designed to provide essential quality indicators and actionable recommendations for optimising your advertising investments.

  • Simplified scoring system for quick decision-making
  • Provision of actionable insights for immediate implementation
  • 360° contextual environment assessment
  • Advanced neural networks with semantic analysis capabilities

EDGE

Advanced analytics package

Granular access to our full suite of over 90 signals, offering a deep dive down to placement level, giving clients extensive data to support existing decisioning mechanisms, optimise campaign performance, and enhance brand safety measures.

  • Granular analysis with placement-level optimisation opportunities
  • Enhanced brand safety with AI content detection
  • Seamless enterprise integration through comprehensive API
  • Custom reporting using any combination of 90+ signals

Integration Options

Bulk File Upload

Pixel Tracking

API Integration

About CertM8

Delivering Transparency

Illuminating the programmatic ecosystem with unparalleled visibility

Ensuring Protection

Advanced safeguarding in complex programmatic environments

Elevating Quality

Raising standards across the programmatic landscape

Powering Decisions

Transforming insights into actionable optimisation strategies

Our mission is to create a more transparent, efficient, and sustainable programmatic advertising ecosystem where quality is rewarded, waste is eliminated, and all participants can thrive. As an independent organisation, we're committed to driving positive change and creating a healthier, more sustainable digital advertising environment for all.

Get in touch: [email protected]