SIGNALS EDGE
Advanced Supply Quality Intelligence by CertM8
CertM8's flagship solution delivers comprehensive supply qualification metrics across the programmatic ecosystem. EDGE provides enterprise-level access to 90+ signals with placement-level analysis for advertisers, agencies, and publishers.
Omnichannel Coverage:
EDGE Features
Content Categorisation
Our AI-powered semantic algorithm provides precise supply categorisation using either IAB Taxonomy 3.0 or CertM8's custom classification system, accurately categorising all digital content across web, app, and CTV environments.
MFA Identification
Our industry-leading Made-for-Advertising detection system evaluates multiple factors including ad density, placement quality, content originality, and user engagement metrics to identify low-quality inventory.
Attention Metrics
We evaluate user engagement through comprehensive attention metrics including viewability duration, scroll depth, interaction patterns, and active view time across all digital environments.
Carbon Emissions Measurement
Using the Global Media Sustainability Framework, we track the environmental impact of your digital advertising activities, measuring factors such as data transfer, processing requirements, and energy consumption.
AI Content Detection
Our advanced detection algorithms can identify AI-generated content across various formats, helping advertisers make informed decisions about the environments where their ads appear.
90+ Raw Signals
Access our complete suite of over 90 raw signals for granular analytics. Our signals suite is constantly evolving to keep up with industry growth and emerging technologies.
Key Benefits of SIGNALS EDGE
Granular Analysis
Dive deep into placement-level data to identify specific optimisation opportunities across your campaigns.
Advanced Brand Safety
Enhanced protection with AI content detection and comprehensive contextual analysis of advertising environments.
Enterprise Integration
Seamlessly integrate with existing enterprise decisioning systems through our comprehensive API and data export options.
Custom Reporting
Create tailored reports and dashboards using any combination of our 90+ signals to meet your specific business needs.
Technical Insights
Access detailed technical metrics on ad delivery, loading performance, and user experience factors.
Competitive Intelligence
Benchmark your supply quality against industry standards and identify competitive advantages.
Future-Proof Analytics
Our constantly evolving signal suite ensures you stay ahead of industry changes and emerging technologies.
Expert Support
Dedicated technical account management and analytics support to help you maximise the value of your data.
Integration Options
Bulk File Upload
Pixel-Based Tracking
Enterprise API Integration
EDGE-Exclusive Integration Features
Custom Data Warehouse Connection
Direct integration with your data warehouse for seamless data flow and centralised analytics.
Real-Time Decisioning Engine
Leverage our signals for real-time bidding and campaign optimisation through direct DSP integration.
Ready to Elevate Your Supply Quality?
Get started with CertM8 SIGNALS EDGE today and gain comprehensive insights into your programmatic supply chain with granular contextual, environmental and placement-level analysis.