SIGNALS CORE
Essential Supply Quality Intelligence by CertM8
CertM8's flagship proprietary measurement solution provides unified omnichannel insights across the programmatic ecosystem.
Using advanced AI and ML technologies, SIGNALS evaluates content quality, placement strategy, user engagement metrics, and environmental impact factors to deliver comprehensive supply qualification metrics that enable advertisers, agencies and publishers to make data-driven decisions for optimising supply quality.
CORE offers actionable insights and essential metrics, making it the perfect entry point for organisations looking to enhance their programmatic advertising performance, optimise your advertising supply chain, and maximise ROI.
CORE Features
Content Categorisation
Our AI-powered semantic algorithm provides precise supply categorisation using either IAB Taxonomy 3.0 or CertM8's custom classification system, accurately categorising all digital content across web, app, and CTV environments.
MFA Identification
Our industry-leading Made-for-Advertising detection system evaluates multiple factors including ad density, placement quality, content originality, and user engagement metrics to identify low-quality inventory.
Attention Metrics
We evaluate user engagement through comprehensive attention metrics including viewability duration, scroll depth, interaction patterns, and active view time across all digital environments.
Carbon Emissions Measurement
Using the Global Media Sustainability Framework, we track the environmental impact of your digital advertising activities, measuring factors such as data transfer, processing requirements, and energy consumption.
Key Benefits of SIGNALS CORE
Enhanced Brand Relevance
Protect your brand reputation by ensuring your ads appear in appropriate contexts.
Improved ROI
Optimise spend by identifying high-performing placements and eliminating wasteful inventory.
Data-Driven Decisions
Make informed choices based on comprehensive analytics rather than assumptions.
Sustainability
Measure and reduce the carbon footprint of your digital advertising.
Simplified Workflow
Streamline analysis with intuitive reports that don't require deep technical expertise.
Omnichannel Visibility
Unified insights across web, app, and CTV environments for complete visibility.
Competitive Edge
Stay ahead by leveraging advanced AI-powered analytics to optimise strategy.
Scalable Solution
Start with essential metrics and easily upgrade to EDGE as needs evolve.
Omnichannel Coverage
Web
App
CTV
Integration Options
Bulk File Upload
Pixel-Based Capture
Export to your Stack
Ready to Upgrade?
Discover SIGNALS EDGE
When you're ready for even deeper insights, upgrade to SIGNALS EDGE for granular access to our full suite of over 90 signals, offering analysis down to placement level.
EDGE Exclusive Features:
- AI Content Detection
- Placement-Level Analysis
- Advanced Technical Insights
Perfect For:
- Enterprise-level advertisers
- Advanced analytics teams
- High-volume programmatic buyers
Why Choose CORE?
CORE provides essential quality indicators and actionable recommendations for optimising your advertising investments. Our simplified scoring system enables quick decision-making while still delivering the depth of analysis needed to make meaningful improvements to your supply chain.
Ready to Optimise Your Supply Quality?
Get started with CertM8 SIGNALS CORE today and gain essential insights into your programmatic supply chain.