Simplify your Measurement Strategy

Consolidate multiple measurement solutions into one, providing transparent and efficient access to supply qualification metrics and SPO across web, app, and CTV.

Our Products

Comprehensive measurement solutions for the modern digital advertising ecosystem

Signals

CertM8's flagship proprietary measurement solution provides unified omnichannel insights, reviewing over 300 signals to provide you with comprehensive supply qualification metrics, enabling you to make informed decisions to optimise the quality of your supply.

Bulk File Upload

Simple integration with your existing workflow

Pixel-Based Capture

Real-time data collection across platforms

API Integration

Connect with your existing tech stack

With two levels of access, CertM8 Signals provides detailed analysis of supply content, copy, environment, and ad strategy, including but not limited to:

Content Categorisation

Our AI powered semantic algorithm provides precise supply categorisation using either IAB Taxonomy 3.0, or CertM8's custom classification for all digital content.

MFA Identification

Our industry-leading detection system evaluates ad density, placement, and content quality to identify Made-for-Advertising inventory.

Attention Metrics

We evaluate user engagement through viewability, time-in-view, and interaction patterns across all digital environments.

Carbon Emissions

Using the Global Media Sustainability Framework, we track and provide recommendations to help reduce environmental impact from your supply sources.

AI Content

Our advanced detection algorithms can identify AI-generated content across various formats, helping advertisers make informed decisions about the environments where their ads appear.

& More

Our comprehensive solution includes many additional metrics and insights to help you fully understand and optimize your digital advertising ecosystem.

Supply Path Analysis

Our SPA platform leverages proprietary advanced machine learning algorithms to ensure your ad spend reaches the most efficient and effective channels and environments, maximising ROI across all media investments. By analysing the entire supply chain with our proprietary ML models, we help you identify the most direct and qualified paths to your target audience, ensuring you find them in the most sustainable and premium environments.

Eco-friendly Identification

Identify and prioritize environmentally responsible supply paths to reduce your carbon footprint.

MFA Identification

Detect and avoid Made-for-Advertising inventory to ensure quality placements for your campaigns.

Reseller & Intermediaries Analysis

Map the complete path from advertiser to publisher to identify unnecessary intermediaries and optimize for efficiency.

Retail Media

Coming Soon

Launching Q3 2023. Our retail media measurement solution will provide comprehensive insights for this rapidly growing channel.

CertM8 for Advertisers

Empowering media buyers with comprehensive supply qualification metrics across web, app, and CTV

Optimise Your Media Buying

We provide advertisers with the tools and insights needed to make informed media buying decisions. Our comprehensive measurement solutions help you identify the most effective channels, avoid low-quality inventory, and maximise your return on ad spend.

Performance Optimisation

Maximise your campaign performance with data-driven insights that help you allocate budget to the most effective environments and supply sources.

Unified Reporting

Access to comprehensive reports across channels and formats in one consolidated report for simplified analysis and decision-making.

CertM8 for Publishers

Helping publishers maximise revenue and demonstrate the value of their inventory to advertisers

Maximise Your Inventory Value

We help publishers showcase the true value of their inventory to advertisers. Our comprehensive measurement solutions provide the data and insights needed to demonstrate quality, viewability, and engagement, enabling you to command premium prices for your ad space.

Quality Certification

Demonstrate the quality of your inventory to advertisers with third-party verification and certification of your content and ad placements.

Actionable Insights

Our comprehensive reports provide detailed optimisation strategies to improve the quality of your environments and ad placements; ensuring alignment with Advertiser goals.

About Us

CertM8 is Simplifying a Complicated AdTech Ecosystem

In today's complex digital advertising landscape, marketers and publishers face unprecedented challenges in measuring performance, ensuring quality, and optimising their media investments. At CertM8, we've built a comprehensive measurement platform that brings clarity and transparency to the entire ecosystem.

Our team of industry veterans combines deep technical expertise with practical advertising experience to deliver solutions that address the real-world challenges faced by both advertisers and publishers. We're committed to providing actionable insights that drive measurable improvements in campaign performance and inventory value.

Through continuous innovation and a customer-centric approach, we're helping our clients navigate the complexities of digital advertising and achieve their business objectives in an increasingly fragmented media landscape.

Contact Us

Have questions or ready to get started? Reach out to our team.

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